In what ways does your media products use, develop or challenge forms and conventions of real media products.
Carol Vernallis Theory - The music video editing cuts to the beat. - Have a slight camera movement- Jump Cuts - Speed things up- Base tracks
In our music video, we have followed as much as we can in her theory.
Since our music is a house music genre, we done a lot of editing to
the beat so that the audience will generally know that we is a up beat music video.
During production, we done allot of camera movement while filming to get that view of illusion to the edit where there isn't any. But in general, whilst filming, we done allot of movement as we were telling the story all along, so there will be characters walking, dancing, running and some hopping. To grab all these action, the cameraman would have to be fast on his/her feet to film and capture the moment.
we have several base tracks but didn't have all the base track, because both cameraman and artist had issues. The camera man wouldn't been able to film 3 minutes straight while holding the figrig along walking around which can be a hazard. The artist didn't have the courage to be filmed for 3 minutes straight as it would put her under-pressure. So what we done was to film base tracks for each chorus and verse separately.
Goodwin Theory
- Links between lyrics and visuals
- Amplifying, illustrative, a bit of both
- Amplifying music videos- The actions within the music video match perfectly with the lyrics. The people/actions within the video act the lyrics out.
- Illustrative music videos- It’s basically the same as amplifying music videos but its more subtle and less noticable. The video goes with the meaning of the video but the lyrics aren’t acted out.
Our music video was a challenging as we mainly focused on
location/props/costume along with a story to tell. It was challenging
because we had to find a perfect location for our Music video,
however within our music video, we also decided to base the music
video on a theme, which is Alice in wonderland. Which meant ordering
the exact costume that was used in the movie. Finding a similar
location to the movie. The music itself? The lyrics were the perfect
choice we made. Before planning, we had to make up our mind what
genre we wanted to do, and we thought house music would be easy which
wasn't but we did really have excited with the plan we came up with.
Our music video was a bit of both of Amplifying and Illustrative.
Ancillary:
My Digipak and advertisement has been kept very similar as if I
wanted it to be distributed, I would personally want audience to
think that they saw this similar poster around the corner and would
pass around their people, word of mouth is another promotion this
brand new artist. Making the digipak was a bit challenging as
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