Evaluation Question 4

What have you learned from your audience feedback?

During the editing stages, the audience feedback we received was mixed. At the beginning, we had an idea to add in the Queen of Hearts as well. This was changes as we chose to film at night and the footage was not of a very high quality/standard therefore, due to overall imagery and mixed feedback, we decided to get rid of this part. 
This was quite hard as we were two days pre-deadline and didn't have any other footage to cover another essential/crucial two minutes of the music video. Again, this was something we pulled through as a group and chose to add in the intro, when Alice falls asleep, as well as the end, when she wakes up.

This clearly made the audience feedback immediately more positive as we shot this during the day therefore the lighting and quality was much better, and also, it turned out that it suited better with the story line.
Below are a few videos of audience feedback after the music video.

The ancillary products received attention as well. I went on a website; 

and got the following feedback:

I also then filmed the reaction we got immediately after the music video had ended:

Evaluation Question 3

How did you use media technologies in the construction and research, planning and evaluation stages?

In these stages, we used social media a great deal by this point. Our instagram page was used to update our teachers on our progress.

This is the artists' instagram. The name is 'liza__dasilva'. We have a picture of Alice and every character shown in the music video in order to keep the audience's view consistent. 

This is some of the brand new state of the art equipment that we used. 

We decided to use a DSLR Camera as it was the camera with the best quality whilst the lens was changed, as well as a better camera overall for our music video than the video camera.

We also used to fig rig for stability as we needed to move the camera around a great deal during filming.

Other equipment includes the mini speaker so that the artist could hear the music whilst lip syncing so that it looked much more realistic. 

Before initially shooting, we did a mini tutorial at which the artist had to lip sync a song given to us by the teacher. This production was planned entirely differently to my AS production. It entailed much more thorough research as well as was more hard work owing to the artist having to lip sync in sync with the song. Lip syncing was the hardest part as I was chosen to be the artist. Lip syncing wasn't needed last year as we just shot the opening to a film. This only meant that we had to act, aswell as edit to a beat. This year, we had to make sure that not only did we edit to the beat, but that we had enough shots to edit owing to the location we chose. This was exceptionally hard as myself and my group all live quite far away from eachother, and a significant distance away from our chosen location; Alexandra Palace. This meant that we had to film very precisely and plan more cautiously, especially when it came to shots and outfits. Even our hair had to be exactly the same as if it wasn't, we wouldn't be able to thoroughly edit the shots in order for them to look like they were shot at the same time on the same day. This wasn't needed last year as we had less to fit into the project meaning more time to film when we didn't have the right shots etc...

For editing, in Final Cut Pro, we changed a few features throughout such as making everything black and white when the artist said black and white etc. 

This is all made evident within the ancillary work as well as the posters, for example, entail the same colours, fonts and technology as the video. In addition, the social media is included as well.

Evaluation Question 2

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

The main aspect of the video and ancillary products being effective is keeping this like the fonts, colour pallettes, and outset from the beginning consistent. I made sure of this as I want a member of the target audience to see one type of product whether it is the main products or the ancillary texts and understand/subconsciously remember where they'd seen it before.

A good example to portray how I was inspired to keep everything throughout consistent would be 'Daft Punk's' music video and CD Cover. The colour pallette remains the same (golds, silvers, whites and blacks) throughout each and every product.


The CD Cover (left) and the poster (right) both entail the same colours as well as the same image. The image of which is a merge of two astronaut type helmets, sets the theme for the music video as well. This allows for a consistence scheme of events, as well as a successful approach at synergy.



The helmets are also featured in the video.






















My products entail the same principles:

Evaluation Question 1

In what ways does your media products use, develop or challenge forms and conventions of real media products?

My media product uses, develops and challenges forms of conventions of real life media products in many ways. My media products use conventions of real life media products through out, such as the use of male gaze (a theory by Laura Mulvey; http://www.slideshare.net/beccacobb/laura-mulvey-the-male-gaze) in certain parts of the music video. The male gaze idea was solely influenced by Rihanna's 'Only girl in the world'. Rihanna is generally an artist that abides by the male gaze in order to gain an audience through the way that she looks.

For example, in order to distinguish the change/difference between the chorus and the verses, our artist twirls around to the slow beat of the song at that moment and a mid shot is used to shoot the whole of her body. This indicates male gaze, as shown below.

http://vimeo.com/channels/858396/114963009#t=63s

This is also evident within Rihanna's music video right from the beginning.

https://www.youtube.com/watch?v=pa14VNsdSYM

My media product challenges forms and conventions of real media products as there isn't often the idea of an old tale involved within a music video. Usually, a music video consists of an artist lip syncing with a story line to do with a mainstream subject that sells such as love or money. My music video focusses more on an old tale (Alice in Wonderland). This was the main focus owing to most of the world knowing about the story therefore attracting a wider audience, but most importantly attracting our target audience. 

Other media products of which use/develop forms and conventions of real media products include my ancillary work. My poster, for example, continues on with the theme of male gaze as it is a picture of the artist and her body whilst wearing a small top.