How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?
The main aspect of the video and ancillary products being effective is keeping this like the fonts, colour pallettes, and outset from the beginning consistent. I made sure of this as I want a member of the target audience to see one type of product whether it is the main products or the ancillary texts and understand/subconsciously remember where they'd seen it before.
A good example to portray how I was inspired to keep everything throughout consistent would be 'Daft Punk's' music video and CD Cover. The colour pallette remains the same (golds, silvers, whites and blacks) throughout each and every product.
The CD Cover (left) and the poster (right) both entail the same colours as well as the same image. The image of which is a merge of two astronaut type helmets, sets the theme for the music video as well. This allows for a consistence scheme of events, as well as a successful approach at synergy.
The helmets are also featured in the video.
My products entail the same principles:
The main aspect of the video and ancillary products being effective is keeping this like the fonts, colour pallettes, and outset from the beginning consistent. I made sure of this as I want a member of the target audience to see one type of product whether it is the main products or the ancillary texts and understand/subconsciously remember where they'd seen it before.
A good example to portray how I was inspired to keep everything throughout consistent would be 'Daft Punk's' music video and CD Cover. The colour pallette remains the same (golds, silvers, whites and blacks) throughout each and every product.
The CD Cover (left) and the poster (right) both entail the same colours as well as the same image. The image of which is a merge of two astronaut type helmets, sets the theme for the music video as well. This allows for a consistence scheme of events, as well as a successful approach at synergy.The helmets are also featured in the video.
My products entail the same principles:
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