Changes to the blog.

After doing create the the idea of the music video, we tried to create the similarities into the blog just to keep the blog a bit catchy and not to keep it boring.

For some while, we had a feedback for our blog and apparently, it wasn't suitable as it didn't match the theme that we was going for, so we what done was to create a new image using Photoshop to create an image for the background and fixing up with the text style and font. Looking at the blog now, it really does stand out more then before.

Ancillary: Analysis of DigiPaks from previous students

What is a Digipak?

What is a digipak?
A digipak is a modern approach to CD packaging, it allows for inclusion of more information about the aritst or band and help add value to the artist or band. A digipak is to help persuade the audienece to buy the album, this means it will try to meet what their codes and conventions, usually based around different genres, so the audience can indentify the artist and what it is they're buying.

What the outside of a digipak should look like

Front cover
Most importantly the front cover should feature the artist's name, this should be in clear font and a reasonable size so the audience doesn't have to be too close to see it. The font should also be easy to read and should be the same font type repeated throughout the digipak when using the artist's name.

Another thing to include would be an image of the artist, this should not be a long shot as it doesn't help the audience identify who it is and is just considerably bad to do. The best type of shot would most likely be either a mid shot or a close up of the artist so it is easy to see who the artist is and can be indentified from a reasonable distance. The clothing and make-up that the artist wear should be similar to the colour palate of the digipak.

Something to consider would also be adding a promotional sticker, this can promote what is special about the album, whether it's featuring the main hits of the artist or if the album is a special deluxe edition.

Back cover
The most common feature of the back cover of a digipak is the track list, this tells the audience what is on the album and should be done in clear font that is a reasonable size, the font should also follow the same fonts used on the front cover. The back will also include record label logos, copyright information, the artist's website, the distributor, a barcode and any further additional production information for the artist.

Inside the digipak
There isn't much of a stereotypical expectation for inside a digipak, you must keep to the same colour palate and font types as the outside covers, but from that there's no expectations, they can contain addition graphics of the artist or some writing from the artist such as acknowledgments to anyone that helped with producing songs on the album. Some digipaks also like to include another track list, this time include more specific detail, for example the length of the song and mentioning the band and who played which instrument.

Overall guidelines for a digipak
Try to use 3-4 colours max
No more than two different types of font
Include elements of graphic design and not just images taken from the video
Creates a visual link with other forms of advertisement the company has used (visual synergy).

Advertisement
A few things the advertisement must include are as follows; a release date, so the audience know when the album is coming out, in addition to this you can include some retailers that will be selling the album. Also you can include some tour dates, your artist's website, quotes from magazine's and newspapers and the record labels involved within your artist. Some important features are to make sure to stick to your colour palate used in your digipak as well as this your font types, this helps create the visual synergy between forms of advertisements used for the artist and allows the audience to identify your artist a lot easier. Another thing is too repeat graphics used in the digipak or just other images of the artist.

What is a DigiPack?

A DigiPak is Hardware copy of a Album so audience can physically buy the Album and listen to the track list that he Album provided.

This would normally be a normal DigiPak in media terms, but I personally call it a CD Album.

Codes & Conventions

Every DigiPak that has been created was created in the codes & conventions, so that it is presentable to the audience and if one DigiPak doesn't follow the codes & convention then it would probably wouldn't draw much attentions to the audience.

Majority of DigiPak contains the Artist, if it was a brand New Artist then the Artist would have to stand out more than the DigiPak itself to promote her/himself.

A Guide of how the outside of the DigiPak should look like.

A DigiPak that has 10 Panel, 5 Front, 5 Back.

What to do and hwat not do to.(Ancillary Products)

Progress review blog

Skills development - Editing

Last bit of feedback

We recieved feedback on our last draft of the music video of which included the fact that it would be better if we got rid of the end due to poor lighting in on of our shots. By doing so, I hope we have obtained a higher mark. Something I will do differently if I was to do this again includes making the characterisation clearer in some parts, especially the end where Alice meets the queen of hearts (which we thought was wise to get rid of).

But thank you for following out journey, and fingers crossed all shall go well in the final screening!

18th December;cinema trip

18th December Cinema Trip
We look forward to see every groups music video.The ones seen so far are realy good and it was nice seeing the effort that everyone has put as it is noticed and we as a group hope to give off the same impression.

Thoughts on our journey of the music production.

As our deadline is tomorrow Friday 5th we are coming to the very end of our music production.Overall, i am pleased with what me and my group have produced.This is because we tried our hardest to put our ideas into reality.We all came up with ideas that we manged to collide together which worked realy well.We also focused on mise en scene thoughtfully making sure we have the right prop and costumes to present our characters well.We managed to create a music video that is based on a movie of the story of Alice in wonderland.It is pleasing to say that we have completed the editing of our music video which has been both an enjoyable and educational experience as we learned new skills and ideas along the way.We look forward to everyone watching it and also watching everybody elses music video.

What we could have done better.

                                                                 what we could have improved on

The one thing that i believe and think my group will agree on too is time management.This accounts for both blogging and whilst filming.Filming wasnt so bad as we did manage to get alot of filming done on the days we planned we even met up more than the days planned in order to make sure we get everything we need to do done in the forest in Alexnder palace to save us from travelling back after the half term to film.However, when it comes down to our blogging we didnt use our time aswell as we should have but i have reflected on this and managed to catch up and add extra blog posts.
Another thing we could ahve done which mostly affected us was planning.We should have planned more thoroughly than we did as i have already mentioned in a orevious blog post.This prevented us from carrying out our original idea of Alice directly watching the fireworks in the same shot however we had to imprevise using 2 seperate shots to illustrate this.Us not being able to access entry into the park for the fireworks display and the funfair also meant that we could not film Alice,the rabbit and the mad hatter on the tea cups this was dissapointing as we thought by filming the the characters on the teacups will illustrate the disney theme that we have presented very well.

changing our blog layout.

Towards the end of our music production we've had to change our blog of the cheshire cat as our blog cover.The reason for this is because it wasnt promoting our new artist which is one of our aims.The cheshire cat being on our front cover was very distracting for viewers looking at our blog.It also focuses mainly on the single released by our artist rather than our artist being fresh faced in the music industry.Now we have made changes to the blog layout after recieving feedback which is now the artist with her name written above the image of her.We have used the colours burgundy and blue as our font so it is clear for viewers to read our blog.

Changes to our Music video

Important changes made to our music video

Changing our blog layout

Towards the end of our production we changed our blog to fit our artist, we had first change the background showing off the cheshire cat, the colours of the text within the blog was also changed to red, blue, black.

However after receiving feedback the background image was not good as it really put off the audience as it toyed with the viewers eyes, being an illusion, and would initially distract others from actually looking at what the blog is actually about. We wanted to change the background to something that would fit the artist more than just something that would support the story of one of the songs, therefore we changed it to a digipack that one of us had done of our artist. The digipack featured our colour palate of black, white, red and blue, which also matched the text colour of the blog more appropriately. I feel the changes made are more suitable towards our blog as they show off our artist more than just showing off the song we've done. Adjustments that we've also made to the blog is that we had shortened the width of our blog as it allows to the text to not completely dominate the page and shows off our background image of the artist more.

04/12/14

In todays lesson we are finishing off the  editing of our music video.On Tuesday 2nd we were told that we need to get rid of the whole ending.This is because the footage was too dark so Louisa advised that we should get rid of it.Louisa also advised that we should change the order of how the characters are introduced such as making the mad hatter the first character that we see which then leads on to the rabbit being introduced as the second character that Alice meets.We wasn't able to successfully make this change as we didnt have accurate transitions.This picture below i took today of us making the final edits to our music video.

Something about our Music Video that I'm proud of.

Our Music is different from the rest of the A2 Media music video. We have a theme going on along with a story which makes our one very unique compared to the others owing to the difference in the plot as well as the difference in the story lines. Our music video is of a genre where we had to keep it interesting and up beat the whole way through, hence why we chose such a vibrant story line. I am also personally proud of myself and my group as we all had a part to play within the making and editing of the music video

Our music video as a whole.

I am really pleased with our music video especially because of all the hard work we put into it its a relieve that our music video turned out as planned.Despite having one or two probelems along the way we have managed to adjust what needed be along the way.For example lack of planning which prevented us from filming the ending of our music video in Alender palace.I am also pleased that we have come up with a completely different plot to other music videos and that the outcome is what we intended for it to look like.It was enjoyable filming in the forest and we are happy that we chose to do the story of Alice in wonderland as we  were able to experiment with different ideas and different locations of the forest finding the most suitable and relevant areas for our wonderland theme.We all added different ideas to the music video often building on different ideas for the best outcome.We all listened and spoke on ideas of one another which was important for our music video and us as a group which prevented quarelling and any misunderstandings.We are really pleased with our music video and are glad that the editing went well as we had many visual ideas for the editing of our music video and we are pleased that the ideas worked when incorperating them into the editing production.We now hope that our finished music video will be as enjoyable for the audience to see as much as it for us and was to film.

Things that we are happy with.

Keeping up with the blogging.

As already mentioned in my one of my previous blog posts that my target was to contiously blog about what we have been doing with our music video whilsts editing ect.I also made a target to use more forms of ict when presenting my blog posts.I can say that i have reached my targets as i have been blogging  more than previously and i have also managed to achieve my second target as i have used a range of ict when presenting ideas and feedback.Its easily noticed that blogging thi syear wasnt my strongest compared to media in AS where i was contistently blogging every day.Its helpful that i recognised this for my self as it has motivated me to post more blogs in order to present to everybody what me and my group have been up to on our journey.

Things I'd keep the Same

I wouldn't change my group for the world. We got on so well and most of the ideas throughout the whole project were thought about together. We complimented eachother throughout and all had a say in what was done/shot. All of us gave filming a go and each and every one of us is in the music video. We wanted the audience to know who we all were as this makes them sympathise more owing to them understanding who all the characters are, especially because they're following Alice's story of being lost.

I would also keep the costumes the same. I believe our costumes looked great and worked very well, even though I would change the Queen of Hearts' crown with the heart on it so that it is clearer.
Another aspect I would keep the same, though, is the amount of effort we put into the music video. The dedication was immense! We even filmed in someone's front garden in order to ensure that the equipment didn't get wet when it began to rain. This was because their garden had many trees which sheltered us very well. This came out fantastically in the music video as Alice looked sheltered which went with the plot quite well.

Things I Would Change

On this project, I would only change my time management. This is because I believe if I had handled my blogs a bit better and blogged after each lesson, I wouldn't have to waste as much time going through the check list to check if I have blogged about everything. I would also change filming at night as this changed the quality of our music video a great deal. In addition to this, I would also change the location as London in November is and will always be very cold and very rainy.

Changing The Blog

Towards the end of our progress, part of our feedback was to change the background of the blog. We originally had a picture of the cheshire cat as the background that created an optical illusion, but the feedback we were given was correct - that the cheshire cat supported the music video plot solely as opposed to the artists. We decided to change it (as you can see) to the digipak of 'Liza' which supports her greatly as opposed to just the music video.

Explanation about Daft Punk's Digipak and the Relevance to Ours

Daft Punk stick to a consistent colour palette in one of their albums - Black, white, gold and silver.

This is also kept the same throughout their Myspace.

Ideas For My DigiPak

In the posts beforehand my completed digipak is created. I chose the design that I did owing to the colour palette from the start being red, blue, black and white. I think sticking to the colour palette and keeping fonts/colours consistant throughout the blog and the covers, this is important as when a fan or a buyer sees a small element or a specific type of font, they recognise where its from. This supported through other artists aswell such as 'Daft Punk'...

Why I Think Our Music Video Is Different To Everyone Else's

I believe our music video is different to everyone else's owing to the storyline that we used. We also put a lot of effort into the outfits meaning this looked better in the music video. Throughout, we still kept the right trail of thought and bought certain outfits for the females that still initiate 'The Male Gaze'. We believe as a group, that the male gaze is important, especially for an 'Upcoming artist' in order for them to get more attention, as unfortunately, the male gaze enforces more sales etc.

The Blogging

Initially, I found keeping up with blogging quite difficult as I didn't know what else to include within the posts as well as catching up on lessons and what we were supposed to blog about. The blogging checklists helped me a great deal as did workshops during lunch. My creative side took over towards the end as I began to blog about things that weren't on the blogging checklist such as things that I found hard, Alice's overall journey etc.

Elements that I enjoyed

Other elements that I enjoyed include the fact that we were able to blog everything we did, so that we can look back in the future and see not only the great progress and the achievements that we made but also to have a look back at what we improved on, which to me, is a huge accomplishment.

Elements that I enjoyed during filming

Something that I greatly enjoyed was being able to be in a Wonderland for 3-4 days while filming. It was fantastic being able to independently decide what we were going to do and when we were going to do it, mostly because we got to improvise and figure out there and then what would be ideal. This worked well as myself and my group got on very well and normally we would come up with the same/similar ideas, meaning a better outcome owing to different interpretations of the same great idea.

What I found Difficult

In general, I felt that myself and my group overcame many of the speed bumps we found along the way, and overall worked extremely well together. We all got on very well, and helped each other to soldier through each and every task we were given.

There were many things that I did enjoy greatly, owing to Media being the field I would like to go into after college. One of which being, the fact that we could to independently decide on the plot, and getting to film it on our own. This was also very hard, but I enjoyed it greatly as I believe our music video is different from the rest.

What I found Difficult

Moreover, the hardest challenge of them all was filming in the dark. The light that we were supposed to put on top of the camera had a screw at the bottom in order for it to attach to the camera so that what we were filming could be seen. This screw broke as we were using it therefore we didn't have a professional light! This was overcome by another member of our group following around the camera man with the light, and having to make sure we didn't get his shadow in the shot. Filming in the dark, in November also meant freezing cold temperatures at night. I found this part very, very difficult as I was only wearing Alice's infamous blue dress with knee high socks. This was hard as I was trying not to show how cold I was in the footage. There's only so much we could control this, though, as my nose was red the whole way through! Filming in the dark also meant that I developed a chest infection, which meant I had to keep coughing every few seconds. This made filming impossible and unfortunately we couldn't include base tracks of me singing at the end. This was saved as we used colour filters within the editing process in the end, which not only change to the beat but also allow for a feel that the viewer is in a wonderland.

What I found Difficult

Another challenge that we came across was the weather. With the changes of scenery from the first day being dark and rainy to the second day being warm and bright, this was difficult to edit as we had to begin with the first set of footage, which was darker than the second. We overcame this as we added filters and played around with the contrast and lighting during the editing stages (this is shown in earlier posts through camtasia and screen shots).

Nearing the end of the project - What I Found Difficult

I enjoyed this project so much owing to my love of media, but with hard work and effort comes huge responsibilities, difficulties, and many speed bumps along the way. Filming is great, especially due to our idea being so 'out there' we could do anything that came into our imagination and there was a great deal of room for creativity. This meant, though, that there was a great deal of room for mistakes aswell, and things going wrong.

For example, in my previous posts there is a video of me explaining that we couldn't get into our location, being Alexandra Palace. This proved to be a huge challenge owing to myself and my group driving around for three hours trying to find another location/a safe place to watch another lot of fireworks. The dedication of my group was amazing as we did everything and anything we could to get the shot of 'Alice' watching the fireworks at the end of our video, which is what our idea was based solely around. At one point, we even stood on the roof of my car in order to get a good shot of the fireworks that we found. Anything was possible for us that night.

Feedback from Louisa 2/12

In todays lesson Louisa had looked through our rough cut to give us feedback on improvements we need to make in this lesson.

Targets for today;

• Lip syncing has fallen out on certain clips (probably due to editing other parts of the music video).
• On the drop the beat speeds up so cut to the sped up beat as well as the build up that we've already done.
• Add jump cuts to the beat when she's running up the stairs
• Try play around with different effects that we can use instead of the colour filters that we use at the end

For this lesson we plan to firstly fix the lip syncing again, it seems when creating the beginning it may of effected some of the clips that were lip synced further on and made them out of sync. After this we can add jump cuts on the sped up beat which appears at the end of the build up to make the jump cuts match the beat of the song a lot better. When we've finished this we can proceed till polishing the ending a lot more, to do this we need to add jump cuts when she is running up the stairs so it fits to the beat more than just adding colour filters, in addition to this we are gonna try other effects that we could potentially use instead of the colour filters.

Once we've finished all of these targets we also want to try and improve the ending as the book in the shot we used is not focused very well so to improve this we want to add in shots that we have of the book focused as we have multiple ones so we hope one would fit well with the shot we already have.

Progress with MV Post-production

So far in post-production, it has been going very well as my group keeps coming up with idea of how we could edit to make it better due to our footage is a bit off track.
Deadline is in couple of days and Im proud to say that we didn't need to film any extra footage as we filmed everything that we planned, which meant more time is added to post-production.

We did get allot of feedback referring back to the editing and i've been recording them on my phone and have posted them on the blog to look back and see what other small tweaks that i can change.

From 0 seconds till around 2:40 minutes, the MV is perfect however, the ending is our weakest point. But we are trying our best and trying out new ways of how we could end our music video.

Who Alice meets and their relationship within the book

Feedback from the class on rough cut 25/11

From the feedback we were given we were first told on the good things about our music video and stuff within it the class had liked, these were;

• A lot of effort put into the music video with costumes.
• Have told the story well, can see from the beginning Alice is going into Wonderland from the spinning effect.
• The black and white filter when the artist says 'Is everything in black and white'.
• When everything rewinds on itself to go back into reality.

We also got some improvements, some of these were;

• At the start the artist moves her lips when the song hasn't started and it can be confusing.
• The start of the song is a lot stronger than the end.
• Try adding a cross dissolve at the beginning see if it blends the effect better.
• Editing the ending more to the beat.
• Use jump cuts to get her up the stairs by cutting the clip to the beat.
• Try using some other alternative effects instead of colour filters.

Rough Cut 27/11

Feedback from Marissa

As Marissa didnt view out rough cut on tuesday the 25th we have shown her wht we have so far today.Overall she was impressed with our music video as she loves the concept of it and its finally comih all together.However, we did get some feedback on improvements that need to be made such as we need to fix up the lip syncing makig sure its on point.We also need to tidy up the ending which we are working on in todays lesson.

What we need to do in todays lesson 27/11

At the start of todays lesson Marisa had looked through our rough cut to see on some improvements we can do today. Nothing was that major and our rough cut is coming along quite well but it does seem that whilst finishing the ending some clips must've been moved and became out of sync. As well as this we want to tidy up the ending a lot more and just overall improve it.

So the targets of todays lesson:

• Fix some clips that have become un-synced whilst editing and finishing the ending of the rough cut.
• Generally improve the ending of our music video

These are not that hard of tasks to do as fixing the lip syncing will be really fast to do as it must've just moved whist deleting clips or creating the ending of our music video. To generally improve the ending we are going to first remove the music files that are still connected to clips that we put in, we need to make sure cuts happen more smoother and give a general tidy up of the ending. We also had the idea of adding jump cuts when the subject is walking the stairs and adding earlier filters to make the filters that appear later look less random.

Music production-filming the opening.

Here are pictures of us filming the opening of our music video which was filmed last as oppose to first. This is because we didn't have the book of Alice in wonderland which meant we wasn't able to film as planned.

 

 

Things that went well (response regards to our rough cut)

improvements needed to be made(Response from our rough cut)

Another improvement needed to changed is at the end when everything rewinds the music is still playing so we need to erase that aswell as other changes that need to be made

The plot of our music video

I

 Alice is the first character introduced in our music video as she is the main character. She starts of reading the story of Alice in wonderland and then  she goes into a trance and falls asleep where you then see her in costume as Alice.The rabbit is then introduced bumping into Alice where they then skip of through the forest and the rabbit runs away as he is in a rush we demonstrated this through the use of mise en scene such as body language as he point to his watch consistently.The mad hatter is then introduced who is conversating with the rabbit on a bench where Alice then meets them both Alice then dances with the mad hatter where Alice then runs away. After then meeting the rabbit and the mad hatter Alice finally bumps into the queen of hearts who is not pleased is outside her palace.We obviously couldn't include all the characters who star in Alice in wonderland however we chose who we think is the most pivotal in the story.

Digipack of the same genre to ours.

Here is a cd case of the same genre to our music video which is house.The use of bright colours delivers a positive upbeat feeling.The use of stars and swirls demonstrates the type of genre that it is creating a good vibe that people enjoy to listen to.The positive vibe house music presents allowed us to produce a fun engaging music video.The music video was fun to shoot and we hope it lets of a positive atmosphere when people get to view it.The font on the front of the cd case is  big and bold which grabs peoples attention.The use of different colours used for the font of the artists included on the cd  cover is colourful such as pink and purple this is a good idea as it makes people want to read it in comparison to if was black and white which doesn't grab the audiences attention.
These features inspired me when i was producing my own previous digipack.The use of font,deatail and images are pivital getting right as digipacks are key for promotion for the artist.We as a group come up with a colour pallet which was light blue,red,white and black.We decided that this was key to stick to a colour pallet for our digipacks that we are going to create.

An advert that supports the theme in our music video

This advert above was relevant to our film production as Alexandra palace was the location we filmed the majority of our music video.Unfortunately we wasn't able to capture the fireworks display as planned as they closed the gates earlier than we thought.This is the point where i knew us as a group could of planned more thoroughly as we didn't have tickets to enter the park once they shut the gates.This resulted us driving around capturing as much fireworks as we could.it was dissapointed that we didn't get to film how we planned to which was alice looking directly at the fireworks at the end of her journey.Alexandra palace also had two funfairs going on the 1st of december which we planned to visit as we planned to feature alice,mad hatter and the white rabbit on the tea cups.This prevented us from including that scene into our music video.

Production | Editing the opening

production of music video-List of editing effects used

1.Slow motion
2.Black and white effect
3.Cross dissolve
4.Changing the scale
We have not finished our rough cut so more effects may be added.

Targets for todays lesson 25/11

At the start of todays lesson louisa had looked through our rough cut and from her feedback, we can make targets for todays lesson.

The targets:

• Add a cross dissolve to make beginning a lot smoother
• Make it so the beginning comes out of the effect as the beat starts
• Correct a part that wasn't lip synced
• Add jump cuts as soon as the beat begins to drop
• Remove a certain cut where the artist is not engage within the video
• Finish the ending of the song

How we will do this is first correct the beginning as this is easy for us to do and won't take long at all, after that we can easily correct the part that became out of sync as we still have markers available to help us. We then can start working on cutting as the beat begins to drop because the clip that needs to be removed is involved in these, we are only like 4 beats off the begin each time so it won't be hard to start the jump cuts earlier. Once all the above is completed we need to finish the ending of the song.

Looking at conventions of another song within our genre

How conventions of House music are shown within house music posters

Ideas for evaluation question 1

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?


From this I can briefly summarise it as:

• Compare conventions used in our music video to those seen in others from our genre
• See if any our challenged and explain why and how we have challenge

To do this we will have to go through our finished piece and simply spot out any typical conventions within house music videos, these conventions normally are:

• Fast moving jump cuts
• Obvious editing
• Editing matches to the beat
• A lot of movement within the video
• Bright colours and a variety of them

I think a good example of a music video that really expresses all of a typical house music video would be Secondcity - I Wanna Feel.

The video contains all the conventions of what you would expect within a house music video and something I would consider using when wanting to compare my final piece.


To help answer this as well we can look at the different theories we have learned this year, which include Andrew Goodwin, Laura Mulvey and Carol Vernallis. In my opinion the most important one of these is Vernallis theory on camera work and the different techniques that should be used such as base tracks, slow motion, jump cut and special effect editing. She also strongly suggest how good camera work can make a video loads more attractive so doing stuff like, matching to the beat of the song or having a large amount of camera movement would mean that the audience will be less likely to get bored and therefore keep the music video entertaining. I think all these as well as other techniques and ideas mentioned from the others and are all extremely important to have in our music video and so in question 1 we can talk about how we developed on knowing this knowledge and making sure we included it within our music video.

Getting an insight of the characters in our music video

http://a2set22014.wix.com/musicvideoresearch

 Here is a link to a wix I have made which really helps those who have not seen Alice in Wonderland or want to help refresh some of their memory on the few characters who are featured in our music video. It gives a nice overview on the personalities of the characters and how some people may view them differently to how they believe they act. Also at the bottom of the website there's links to our Instagram and Twitter, as well as this the site is even viewable on a mobile device!

Advert That Supports Our Genre; House

This advert in a magazine hugely represents our genre as it is an advert for a house event! Again there are vibrant colours, as well as a chilled neutral purple in the background. In addition to this, there are waves of which portray a calm vibe. The font is similar throughout but changes when important information needs to be highlighted. For example, the email address is in the middle in a different font and colour to the title in order for it to be seen. This taught us that essential information should be highlighted well.
This showed as when I personally created my digipak, I typed out the artist's name in a light pink colour. Afterwards, this didn't look good at all, therefore I changed it to a neutral darker purple and it stood out well.

An Advert That Supports The Genre Of Our Music Video; House

This is an advert that was plastered everywhere during the period of us filming. Before hand, we drummed it into our heads that we were lucky to be filming during Alexandra Palace fireworks. Unfortunately, we couldn't get in as they blocked it off after a certain time (Hence the video down below!)  But we managed to capture them while driving around endlessly for two hours! The advert that was also featured in a magazine, supports our genre as there are again vibrant colours, and fireworks. In addition to this, it features '2 large funfairs' which is what we tried to base our music video around owing to tea cups (the ride) featuring in Alice in Wonderland as part of the mad hatter's tea party.

Magazine Covers that Support The Genre of The Music Video; House.

This magazine cover supports the genre owing to the vibrant colours which support the hyper techno feel of the genre and the way people dance to it. The pinks and oranges stand out and contrast on the baby blue background and this is because the baby blue background signifies the chilled side to house. In most occasions, something we've learnt through researching the genre, when the beat 'drops' in a house song, especially a deep house song, it is normally followed by a chilled, mellow repetitive beat. The text is all very similar of which we have learnt again is essential through research as it looks consistent and is easy on the eye as well as not being too boring.

Costume changes!

One thing myself and my group realised is we cannot have costume changes! On the first day of filming, I, as Alice, worse the typical Alice in Wonderland dress, but with leggings and ugg boots as the weather was terrible on that day. The day after that, the sun came out and I ended up wearing the knee high socks, with tights, that came with the outfit. This meant we couldn't use any of the footage from the first day as the costume looked significantly different. This taught us that we couldn't change anything throughout. In the end, we even marked on the grass where we were standing etc in order to get a perfect shot everytime so that the editing was easier.

Skills Developement

This production was planned entirely differently to my AS production. It entailed much more thorough research as well as was more hard work owing to the artist having to lip sync in sync with the song. Lip syncing was the hardest part as I was chosen to be the artist. Lip syncing wasn't needed last year as we just shot the opening to a film. This only meant that we had to act, aswell as edit to a beat. This year, we had to make sure that not only did we edit to the beat, but that we had enough shots to edit owing to the location we chose. This was exceptionally hard as myself and my group all live quite far away from eachother, and a significant distance away from our chosen location; Alexandra Palace. This meant that we had to film very precisely and plan more cautiously, especially when it came to shots and outfits. Even our hair had to be exactly the same as if it wasn't, we wouldn't be able to thoroughly edit the shots in order for them to look like they were shot at the same time on the same day. This wasn't needed last year as we had less to fit into the project meaning more time to film when we didn't have the right shots etc...

Get to Know The Characters - The Mad Hatter!

Soon after her travels and getting lost in the woods trying to find the rabbit, Alice stumbles across a tea party; a MAD tea party! At the mad tea party is the Mad Hatter of course, as well as the Rabbit. For the Mad Hatter, we obviously used a large top hate with feathers and tags together with big orange curly hair, and over exaggerated make-up in order for the Mad Hatter to look extra mad!