Ideas for evaluation question 1

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?


From this I can briefly summarise it as:

• Compare conventions used in our music video to those seen in others from our genre
• See if any our challenged and explain why and how we have challenge

To do this we will have to go through our finished piece and simply spot out any typical conventions within house music videos, these conventions normally are:

• Fast moving jump cuts
• Obvious editing
• Editing matches to the beat
• A lot of movement within the video
• Bright colours and a variety of them

I think a good example of a music video that really expresses all of a typical house music video would be Secondcity - I Wanna Feel.

The video contains all the conventions of what you would expect within a house music video and something I would consider using when wanting to compare my final piece.


To help answer this as well we can look at the different theories we have learned this year, which include Andrew Goodwin, Laura Mulvey and Carol Vernallis. In my opinion the most important one of these is Vernallis theory on camera work and the different techniques that should be used such as base tracks, slow motion, jump cut and special effect editing. She also strongly suggest how good camera work can make a video loads more attractive so doing stuff like, matching to the beat of the song or having a large amount of camera movement would mean that the audience will be less likely to get bored and therefore keep the music video entertaining. I think all these as well as other techniques and ideas mentioned from the others and are all extremely important to have in our music video and so in question 1 we can talk about how we developed on knowing this knowledge and making sure we included it within our music video.