Synergy (By Analiza)

Identify one key visual element that you are going to use to link together your promotional video with the digipak and advert. Using images explain how they work together. 

We will show synergy through a dominant colour palette. Alice's dress throughout is blue, and the Queen of Heart's attire is red, so we will carry the red/blue theme throughout which can also connote a contrast between evil and good etc. 

For example, our album cover will consist of blue and red writing together with a black background in order for the writing to stand out. 

Moreover, the advert for the music video and album will probably start with children's music : 

This initiates the whole point of the plot of the music video - being based around a children's book.