Psy was a Korean artist which no one didn't know before his famous 'Gangnam style' song came out.
When the song was release with the music video, it #1 in every chart for about a month.
For psy 'Gangnam style' it was to promote himself and to entertain the audience with his dance
The first stage of a function music video is to promote the Artist.
The second is to entertain the audience.
The third is to symbolise something
The fourth is to evoke emotion into the audience (depending the genre of the music)
The last is for representation
Sometimes I think it depends on the artist whether they like symbolise sometime or to evoke emotion into the audience, but mostly I would prefer for promotion if they have a up-coming album, which can be a great awareness for audience to know. Another is to entertain, if the music video is very entertaining, I would like the music along with the artist as they can produce a good music video to entertain audience, however, if it can entertain, then I would have no interest for the music.
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