A music video is a videotaped performance of a recorded popular song,usually accompanied by dancing and visual images interpreting the lyrics.
Music videos have become an integral part of the music industry and play a vital function in the success of the artist and the sales pf their singles and album releases.
What is the main purpose of a music video?
1) To sell the song in a way that the audience can remember the song from the video
2)To provide the viewer with a better understanding of the song so they engage with it both visually and audibly.
3)To entertain the viewer by highlighting the talents of the artist-dancing,singing,performing and physical appearance.
http://www.youtube.com/watch?v=tg00YEETFzg
Here above is a music video of Rihanna who has many music videos in order to promote her singles and albums. Music videos can also be used to promote films,there are many music which do this and in their music videos they use images from the movies.A good example of this is N-dubz dance on promoting streetdance2.
http://www.youtube.com/watch?v=H1BkR760o94A more recent example of film promotion through music videos is alecia keys ft kenrick lamar its on again.promoting spiderman2.
http://www.youtube.com/watch?v=Okn0WpJqgHE
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