As a class we looked at a video on the top 100 most view Youtube videos.
From these we picked certain music videos and had to discuss what made them so popular and what was some music conventions within the video, a song me and my partner chose was
Shakira - Can't Remember to Forget You ft. Rihanna,
We chose this song as it seemed very simple, both artist are seen as eye candy towards to the audience and the video itself is directed in away called the male gaze (which is what we learned within A2).
In the other lessons we had also looked at copyright for music and that we would need to write a letter/e-mail towards our chosen record labels and ask for permission to use their song for next year in A2, that had led onto us doing it for summer work which can be seen in a different blog : http://candipop14group9.blogspot.co.uk/2014/09/summer-task-evidence-of-copyright.html
As well as all this we had looked at features of camerawork, editing, mise-en-scene, generic signifiers and creativity and innovation.
Features of camerawork included;
- Shot in basetracks
- Camera movements (Panning and tracking)
- Wide variety of shot types and angles (Close ups, mid shots, long shots, ect.)
- Shots mainly focus on artists or bands
Features of editing;
- Edited to the beat
- Pace matches the track
- Repeated shots
- Cuts between base tracks
- Non linear structure
Features of mise-en-scene;
- Artist performance
- Variety of locations and costumes
- Locations suit the genre
- Styling of costume, hair and make up suit genre
- High key lighting
- Props used
Features of generic signifiers;
- Clothes
- Location
- Pace of editing
- Style of choreography
- Age of artist and performers
Features of creativity and innovation;
- Referencing other media
- Style of camerawork and editing
- Performing
- Locations
- Props and custome
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